Actress America Ferrera is starring in her first CoverGirl campaign as ambassador for the new Clean Fresh Skincare collection.
 
Launching nationally in the U.S. in English and Spanish, the dual-language campaign is America’s debut engagement for CoverGirl since being named the brand’s newest ambassador in November 2021; and it marks the availability of Clean Fresh Skincare in stores nationwide, everywhere CoverGirl is sold.
 
The recently launched skincare collection marks the latest step towards the brand’s vision of creating a better kind of beauty, which is cleaner, cruelty-free, vegan and more sustainable. Formulated with 100% vegan and clean ingredients such as TruClean Cactus Water, Meadowfoam Seed Oil, Rosewater and Vitamin C, the Clean Fresh Skincare range is proven to improve the look of skin instantly and overtime. Additionally, there is a Tinted Lip Balm to hydrate lips as well.
 
“America encourages everyone to embrace their authenticity and forge their own individual paths, which is why she was the perfect ambassador for CoverGirl’s newest accessible and inclusive innovation–Clean Fresh Skincare. It’s a clean, vegan skincare line that brings ingredient-conscious products to everyone and proves that clean beauty doesn’t have to come with prestige prices for an audience of consumers who may not have previously been able to diversify their beauty routine in this way,” said Stefano Curti, chief brands officer, Consumer Beauty, at Coty, home to the CoverGirl brand.
 
“Growing up, I really didn’t see myself represented in the media and across traditional beauty standards. To be named a CoverGirl is something I never expected, but I’m thrilled to be able to represent my community and show that you can be an actor, a director, a businesswoman, a mom, a Latina, a first-generation American and be a CoverGirl,” shared Ferrera. “The Clean Fresh Skincare collection embodies some of my favorite elements of my beauty routine, including clean ingredients, easy-to-use products and a collection that can be found at an affordable price.”
 
The campaign was created by Coty’s in-house creative team, led by Sam Southey, global head of brand equity & creative lead; and it was directed by Latina director and photographer Paola Kudacki.
 
Clean Fresh Skincare is available everywhere CoverGirl is sold in the makeup aisle.